Carlisle International has worked to establish contacts at all levels of OEM organizations. Site visits, direct mail, e-mail, newsletters and trade show support provide the high visibility presence required to gain market entry. Every opportunity is filtered to define which principal organization best suits the requirements. Factors may include manufacturing requirements, technology mix, equipment set and corporate culture. Carlisle’s specialty is to match the potential customer to the OEM principle. Follow up efforts often include project management responsibilities. Synergistic product lines that provide the OEM principal additional value added options are represented. Permanent and worthwhile sales growth is promoted at multiple channels. Carlisle International sells solutions - not just products.